When Guy Laroche launched his first couture label in 1957, he had a clear aim in mind: liberating women’s bodies, towards a comfortable, refined and discreet elegance. In 1960 he introduced his first prêt-à-porter collection where its garments characterized by cutting and impeccable tailoring, marked decades.
After Guy Laroche passed away in 1989, the creative direction of the house was passed on to several designers including Michel Klein, AlberElbaz, Marcel Marongiu, and today Adam Andrascik.
From catwalk to home, Guy Laroche style reaches all the rooms with the BC collection GuyLaroche: linens and household clothes in a variety of sets of sheets, duvet covers, towels and bouties faithful to Laroche style, elegant with an urban and cosmopolitan flair.
